Last Updated: October 27, 2024
Rightly Realty, a DBA for Zero Realty, Inc. (“Rightly”, “we”, “us”, or “our”) provides real estate services (collectively, “Services”) used by our real estate agents and clients (the “Client”).
If you are a visitor to our Client’s website (the “Site”), this Privacy Policy applies to you, and describes Rightly's policies and practices regarding the collection, use and disclosure of your personal information in connection with your use of the Site and our provision of the Services to our Client.
Personal Information We Collect
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Rightly does not sell your personal information, but we may share your personal information, as defined by applicable privacy laws, which may result in third parties receiving your personal information. You (or your legally authorized agent) can opt out of the sharing of your personal information by sending an email to us by using the "Contact" link in the main menu of the website.
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Information you provide to us. Personal information you provide to us through the Services may include:
- Contact information that you provide, such as your first and last name, email address, and phone number.
- Feedback or correspondence, such as information you provide when you contact us in connection with the Site or Services with questions, feedback, or otherwise correspond.
- Marketing information, such as your preferences for receiving communications, events, and publications, and details about how you engage with such communications.
- Other information which is not specifically listed here that you may provide voluntarily or that is necessary in connection with your interactions with the us through the Site or Services. All such information will be used in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
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Information we obtain from third parties:
- Social media information. We may maintain pages on social media platforms, such as Realto.com, Zillow, Homes.com, the MLS, Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages on those platforms, the platform providers’ privacy policies will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us (on behalf of the Client) with information through the platform, and we will treat such information in accordance with this Privacy Policy.
- Other Sources. We may obtain your personal information from other third parties, such as third party analytics services, our marketing partners, publicly-available sources and data providers.
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Automatic data collection. Advertising partners, and our service providers may view information about you, your computer or mobile device, and your interaction over time with our Services, our communications and other online services, such as:
- Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state or geographic area.
- Online activity data, such as the status of your home selling or buying processs with us, pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.
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We use the following tools for automatic data collection:
- Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
- Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
- Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
How We Use Your Personal Information
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To operate our Services:
- Provide free-to-use real estate agents to our clients
- Provide, operate, and improve our Services and our business;
- Communicate with you about our Services, including by sending announcements, SMS, emails, updates, security alerts, support and administrative messages;
- Provide support, and respond to requests, questions, and feedback.
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To comply with law. As we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
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Marketing. If you have provided us with your contact or other information about your home sale or purchase, our partners may from time-to-time send you direct marketing communications as permitted by law, including through phone, email and text messages. If you would like to opt-out from marketing communications, please contact us before using our services.
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For compliance, fraud prevention, and safety. To: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern our Services; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
How We Share Your Personal Information
- Vendors or Third PartiesWe do not sell any of our Client's personal information (as defined under applicable laws) but we may share your personal information as described below and as described elsewhere in this Privacy Policy.
- Our service providers. Companies and individuals that provide services on our behalf or help us operate our services or our business.
- Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us to complete a home sale or purchase.
- For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.
- Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.
Privacy Choices
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You have the following choices regarding our collection and use of your personal information:
Online tracking opt-out. There are a number of ways to opt out of having your online activity and device data collected through our Services, which we have summarized below:
- Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org.
- Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
- Using privacy plug-ins or browsers. You can block our Services from setting cookies used for third party analytics or interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser-plug in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
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Platform opt-outs. The following advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising:
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Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
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Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
Privacy rights. You have the right to submit requests about your personal information, depending on your location and the nature of your interactions with the Site and our Services:
- Information about how we have collected and used your personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.
- Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
- Correction of personal information that is inaccurate or out of date.
- Deletion of personal information that we no longer need to provide our services or for other lawful purposes.
- Additional rights, such as to object to and request that we restrict our use of your personal information, and where applicable, you may withdraw your consent.
- If you wish to exercise your rights, please contact the corresponding Client as we process your personal information solely as a service provider and data processor on behalf of such Client.
- Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Third Party Services
- The Site and Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.
Security
- We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of personal information.
Children
- Our Services are not intended for use by children under 18 years of age. If we learn that we have collected personal information through the Services from a child under 18 without the consent of the child’s parent or guardian as required by law, we will delete it.
Changes to this Privacy Policy
- We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on this website.
How to Contact Us
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You can reach us by email using the "Conact" link in the main menu header of the website or at the following mailing address:
Rightly Realty
350 10th Avenue
#1000
San Diego, CA 92037