When California Consumers access the Site, Platform, Portal, use the Services, or contact Rightly, we may collect the following Personal Information: Customer Records Information, such as one’s name, address, email address, social security number, driver’s license, telephone number, or financial information, taken to assist you in the purchase or sale of property and process your transaction; Characteristics of a Protected Class, such as your age or race, in order to process your transaction; Professional or employment information, such as your current occupation, in order to process your transaction, or employment with Rightly (if applicable); and Inferences derived from public record information (not personal characteristics), such as what type of property you may be most interested in, thus enabling us to market to you more effectively.
The categories identified as collected in the tables above were collected from the following categories of sources:
A) You directly,
B) Our real estate agents,
C) Advertising networks,
D) Internet service providers,
E) Data analytics providers,
F) Government entities,
G) Operating systems and platforms,
H) Social networks,
I) Data brokers.
Selling and Sharing of Personal Information of Minors
In the preceding twelve (12) months, we have not knowingly sold Personal Information about consumers under the age of 16.
Individual Rights, Controls, and Choices
Summary of Your Rights
California consumers have certain legal rights related to their Personal Information, as described in greater detail below:
The right to request information about personal information collected about you;
The right to request disclosure of categories of personal information a business shares or discloses;
The right to access personal information in a portable format;
The right to opt out of the sharing of personal information to a third party;
The right to correct your inaccurate personal information;
The right to request deletion of personal information; and
The right to equal service and price, regardless of whether they exercise their privacy rights.
Right to Know About Personal Information Collected, Disclosed, or Sold.
You have the right to request that Rightly disclose the Personal Information it collects, uses, and discloses about you to third parties.
Upon our receipt of a verifiable request, you will receive the following information about you:
a. Categories of Personal Information Rightly has collected;
b. Categories of sources from which that Personal Information was collected;
c. The business or commercial purpose for which the Personal Information was collected;
d. The categories of third parties with whom Rightly disclosed the Personal Information for a business purpose; and
e. The categories of Personal Information that Rightly disclosed to third parties.
f. Specific pieces of Personal Information Rightly has collected about you.
This information will be provided to you free of charge, unless Rightly determines that your request is manifestly unfounded or excessive. You may request this information twice in a 12-month period.
Right to Opt-Out of Third-Party Sharing (Do Not Sell/Share My Personal Information)
You have the right to request that Rightly and our service providers not sell or share certain Personal information that Rightly has collected from you to a third party, outside of information necessary to conduct certain business purposes (ie: payroll/HR functions). You can exercise that right at any time, by clicking the “Do Not Sell/Share My Personal Information” link available on our website in our dedicated Privacy Center.
You can also request an opt out by emailing us at:
[email protected].
Right To Correct
You have the right to request that Rightly correct inaccurate Personal information about you that Rightly maintains. We may request documentation from you to determine the accuracy of the information we have maintained. If you provide us documentation either upon our request or through your own initiative, that documentation will only be used or maintained by us for the purpose of correcting your personal information and complying with our recordkeeping requirements under the CCPA and/or CPRA. We may deny your request if we have previously denied your same request to correct an alleged inaccuracy in the past six (6) months, unless you provide new or additional documentation that the information at issue is inaccurate.
As an alternative to correction, we may delete the inaccurate information if it does not negatively impact you or if you consent to this deletion. We reserve the right to deny this request if allowed under law, or if we determine that the contested information is more likely than not accurate, based on the totality of circumstances. You can submit a correction request through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”
Right to Deletion
You have the right to request that Rightly and our service providers delete certain Personal Information about you that Rightly has collected from you, or shared with service providers. Rightly shall delete your Personal Information upon receipt of a verifiable request.
Your deletion rights are subject to several legal exceptions, and we are not required to comply with a request to delete your Personal Information if applicable law permits our retention of your Personal Information and it is necessary for Rightly or our service providers to maintain the Personal Information for the following reasons:
A. To complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by the consumer, or reasonably anticipated by the consumer within the context of a business’ ongoing business relationship with the consumer, or otherwise perform a contract between the business and the consumer;
B. To help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes;
C. To debug to identify and repair errors that impair existing intended functionality;
D. To exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law;
E. To comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the California Penal Code;
F. To engage in public or peer-reviewed scientific, historical, or statistical research that conforms or adheres to all other applicable ethics and privacy laws, when the business’ deletion of the information is likely to render impossible or seriously impair the ability to complete such research, if the consumer has provided informed consent;
G. To enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with the business and compatible with the context in which the consumer provided the information; and
H. To comply with a legal obligation.
Submitting A Verified Consumer Request
You can submit your verified consumer request by emailing us at
[email protected]. You may also submit these requests online here through a webform located online within our dedicated Privacy Center, or call us at 858-533-7958.
The response to a request to know will provide all personal information collected and maintained about you since January 1, 2022, unless doing so proves impossible or would involve disproportionate effort. Please note that we are not required to provide personal information to you more than twice in a twelve (12) month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
If you submit a request that is not through one of these designated methods or is deficient in some manner unrelated to verification, we will provide you with information on how to submit the request or remedy any deficiencies.
Once we receive your verifiable consumer request, we will confirm receipt of the request within ten (10) business days. We will respond to your request within forty-five (45) calendar days, if we are able to verify your identity. Requests for deletion will require a separate confirmation that you want your information deleted. We will request an additional 45 days to respond substantively, if needed to fulfill your request.
If requests from you are unfounded or excessive, in particular because of their repetitive character, we may either charge a reasonable fee or refuse to act on the request, notifying you of our reason for refusing to act. If we determine that the request warrants a fee, we will notify you of the reason for that determination and provide you with a cost estimate before completing your request.
Please note that, in responding to your request, we are not permitted to disclose or provide you with your Social Security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data generated from measurements or technical analysis of human characteristics. However, we will inform you with sufficient particularity that we have collected the type of information without disclosing the actual data.
Requests to Know or Delete for Child Under the Age of 16: We do not knowingly collect information of minors under the age of 16.
Verifying Consumer Requests
Rightly provides California Consumers with the ability to submit requests through a webform located on our website, phone number at 858-533-7958, and our email address
[email protected]. Rightly must verify that the person requesting information or deletion is the California Consumer about whom the request relates in order to process the request. To verify a California Consumer’s identity, we may request up to three pieces of Personal Information about you when you make a request to compare against our records. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in your request to verify your identity and will delete any information you provide after processing the request. Rightly reserves the right to take additional steps as necessary to verify the identity of California Consumers where we have reason to believe a request is fraudulent.
Authorized Agents
You may choose a person registered with the California Secretary of State that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, Rightly requires that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with Rightly. Failure to do so may result in Rightly denying your request.
Our webform includes an affidavit to submit if an Authorized Agent is submitting a consumer request on behalf of a California consumer. Alternatively, an Authorized Agent may e-mail proof of signed permission along with a copy of their identification and have the consumer directly confirm with us that they provided permission to submit the request on their behalf, by sending an e-mail to
[email protected].
Right to Equal Service
Rightly will not discriminate against you because you exercised any of your rights, including, but not limited to, by:
A. Denying goods or services to you;
B. Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
C. Providing a different level or quality of goods or services to you;
D. Retaliating against you, as an employee, applicant for employment, or independent contractor; or
E. Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
We comply with all applicable California laws when providing the Services and honoring your right to equal service. Please note that any differential in Services offered may be related to the amount or quality of data or information we have compiled about you as that data or information is required for the Services, and not on your right to equal service under the CCPA and/or CPRA.
Opt-Out Preference Signals
RightlyRealty.com employs technology that is compatible with certain opt out preference signals such as global privacy controls (on the browser or browser extensions that support such a signal). Please adjust the preferences within your personal browser, or browser extension if you wish to utilize this function.
Data Retention
We will retain your user information and documentation for the retention period required by law, and may occasionally retain it beyond the required period, if deemed to be reasonably necessary to fulfill an ongoing business need (for example, account recovery), or to comply with applicable tax, legal or accounting requirements.
When we have no ongoing legitimate business need to use your user information, we will either delete, anonymize, aggregate, or de-identify it, or if this is not possible (for example, because your personal information has been stored in back-up archives), then we will securely store your personal information and prevent any further processing of it, until deletion is possible. When we dispose of personal information, we use reasonable procedures designed to erase or render it unreadable (for example, shredding documents and wiping electronic media).
The following principles help guide the length of our retention of records involving personal information:
A. Minimize retention periods to protect the privacy of our users, while adhering to governing regulations.
B. Maintain appropriate retention periods to ensure the support, operations, and security of the Rightly environment.
C. Leverage Legal Counsel to determine when it is appropriate to share data beyond Rightly or third party vendors we contract with, or concerning the preservation of data in response to litigation or law enforcement requests.
Please note that Personal Information does not include publicly available information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience; or de-identified or aggregated consumer information.
What About Tracking Technologies and Do Not Track Signals?
Tracking Disclosures: We may use tracking technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). We collect this information for both IT debugging purposes, and to provide us with valuable information used when considering possible web and mobile enhancements.We will comply with web browser “do not track” signals that you may set in your web browser regarding the collection of Personal Information about your online activities over time and across third-party websites or online services, as recognized by many state Attorney General offices. You may also opt out of these practices at any time by emailing “Do Not Sell/Share My Personal Information” to
[email protected].
What Terms Apply to California Employees and Job Applicants?
If you are a California job applicant, specific terms in the Your California Privacy Rights notice will apply to the collection of your Personal Information.
If you are a California employee, specific terms in the Your California Privacy Rights notice will apply to the collection of your personal information.
What Happens When There Are Changes To This CA Privacy Notice?
We may amend this CA Privacy Notice from time to time. Use of information we collect now is subject to the Privacy Policy as supplemented by this CA Privacy Notice in effect at the time such information is collected unless we obtain your consent for another purpose. If we make material changes to this CA Privacy Notice, we will publicly post an updated version of this CA Privacy Notice for your review.
What If I Have Questions Or Concerns?
If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to
[email protected].