About

Home Seller

If you can show your home to pre-qualified buyers (buyers that can actually afford to purchase your home) your Rightly realtor will donate their time and commission to you. In other words, our professional representation to sell your home is free-of-charge. Free services include:

Meet with your realtor.
Photo shoot of your home.
Your home goes in the MLS, Realtor.com, Zillow, Homes.com, and many more homebuyer sites.
All contracts & forms are completed for you.
All of your questions are answered.
Your home sale is professionally managed until completion.

These brokerage services are all you need to successfully sell your home whether it's worth $25,000 or $25,000,000.

Homebuyer

We manage your entire purchase until you are holding the keys to your new home. Why use Rightly to represent you in your purchase? We donate 100% of our commission offered by the home seller to the buyer's broker (Rightly) back to you.

As it's usually 2.5-3% commission paid to Rightly, it's a very large check we will be handing to you. The money we donate back to our clients is how we fulfill our charitable mission of making housing more affordable and the money is often tax free! If the seller is not offering a commission to the buyer's broker, we will still represent you at no cost.

Tech-Driven

You may have heard of Grok or ChatGPT but artificial intelligence has now made it possible for Rightly to offer professional realtors to clients at no cost by increasing a realtor's productivity capability to unimaginable levels. Rightly's technology doesn't replace a human realtor, it's a tool that enhances their existing abilities.

While other brokerages and home sale fintechs focused their tech investments on searching for homes online, buying and flipping homes or game-like online platforms, Rightly solely focused our efforts on realtor efficiency to create an alternative pro-consumer business model that tilts the balance of power in your favor.

Guaranty

You want trusted performance without excuses so Rightly provides you with the industry's only Guaranty of Performance. If you are not 100% satisfied working with Rightly you can cancel your listing or buyer's agreement with us at any time, for any reason, with no penalty with a click of a button. Change your mind? You can start working with us again with a click of a button. Always try Rightly first when selling or buying a home to obtain the results you want without owing us a penny as a seller or receiving a big rebate check as a buyer..

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Business Model

To fulfill our mission of public benefit, we use a member co-working business model that allows other professionals that orbit the home sale or purchase industry (CPA, Wealth Managers, Attorneys, Banks, Architects etc.) to pay for a membership at a Rightly coworking office location, providing them with a private office, desk or other space within the co-working branch.

To support our mission, our clients agree to receive service or product information from these Rightly co-working members. Rightly clients are never under any obligation to purchase services from a co-working member in order to use Rightly. If you like their service or product and their price quote, hire them. If not, simply say "no thank you" and they will respect your wishes.

FACT VS FICTION

As a home seller, it's important to understand that it's the MLS that actually sells your home, not your realtor. Whether you use a Rightly realtor or an agent from another brokerage, if your home is in the MLS and priced right, your home will sell. If you price it too high against competing homes for sale, it probably won't. It's really that simple and anything else you might hear from the industry is all smoke and mirrors. The obvious difference of course is Rightly is free to use and other realtors are not. So pay $0 at Rightly or pay a large commission to our competitors for the same results.

The problem with commissioned realtors

Non Profit

Rightly Realty is a DBA of Zero Realty, Inc., (the Organization) a 501(c)(3) non-profit public benefit organization that operates to make housing more affordable for consumers. To accomplish its charitable objectives the Organization:
• Combats high housing costs by providing expensive realtor services to consumers free-of-charge regardless of socioeconomic status.
• Lessens consumer tensions by removing existing barriers in the real estate industry that are deleterious to the consumer.
• Is available to everyone in all 50-states and D.C. regardless of the price or location of the home sale or purchase.
• Uses technology that eliminates realtor bias and discrimination from home sale transactions.
• Support housing advocacy groups to make homeownership more affordable and fair.

Our Story

1998: The core technology now driving Rightly begins as a single family residential appraisal software used by banks and realtors.
2007: The software evolves into an asset-management platform and 50-state real estate brokerage selling 100,000+ single-family properties for Fannie Mae, JPMorgan Chase, Wells Fargo, Morgan Stanley and others.
2017: The software (now nicknamed SoldBot) is tested as a free consumer platform selling hundreds of homes in ten states.
2022: An acquisition offer for SoldBot is declined by the owners who believe emerging artificial intelligence can transform SoldBot into a true game-changer for consumers.
2026: After AI integration and more testing, SoldBot is provided to Rightly to fulfill its charitable mission.

DATA IS KING

Rightly provides you with granular data on homes for sale and that have sold in your neighborhood before you even become a Rightly client, so go ahead and take a peak behind the real estate industry curtain to see what your home is actually worth before you put it on the market.

Dont find looking at current market data fun? Dont worry, your Rightly realtor does all the work for you by leveraging massive amounts of home sale data to determine what made other real estate transactions in your neighborhood successful or what caused a problem.

At Rightly, being data-driven means knowing, not guessing, what the best course of action is before a decision is made.

Industry Issues

The voices of consumers often go unheard from corporate wrongdoing but recent lawsuits by the Department of Justice and law firms representing consumers against big brokerages, NAR and other companies for fixing commission rates have begun to have an impact for consumer rights. Rightly's goal is to fundamentally change the home sale industry by focusing on the needs of our clients' rather than extracting large commissions.

Read this article below to learn more:

Read The $1.8B Realtor Lawsuit

REMOVE BIAS

Rightly realtors rely on data-driven decision-making instead of human opinion allowing every client to receive the same exceptional level of service and professionalism regardless of your socioeconomic status or where your home sale or purchase is located.

While other brokerages offer their services in only the most expensive neighborhoods, Rightly's mission is to offer our amazing services to everyone across the nation, and that's a mission everyone can get behind.

Learn More About Realtor Bias