When you hire Rightly, you work with Team Kevin, an entire team of realtors® (not just one) who are free for you to use with no catches.
Team Kevin brings a wealth of knowledge, a dedication to your unique needs, and a proven track record of success for our clients.
The Team is lead by Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with two decades of experience. Kevin was ranked #1 in California for home sales and #22 in the nation for sale volume out of 1.5 million realtors® by Newsweek.
With a deep-rooted passion for helping people, Kevin created Rightly with a mission of making housing more affordable and eliminating bias and discrimination in the real estate industry. Once you use Rightly, you will never go back to paying for a realtor.
Real estate brokerages in the U.S. are being fined by regulators and sued in court for colluding to set high commission rates for consumers. (Move your pointer over image to see more)
Structured as a nonprofit, we can more effectively: 1) Make housing more affordable, 2) Protect the financial well-being of our clients, 3) Eliminate bias and discrimination in housing, 4) Focus on the success of our clients rather than earning big commission and 5) Attract realtors who want to earn a salary and are committed to helping people.
Tip: Watch the YouTube video below from the authors of the New York Time's best-seller "Freakonomics" to learn how commissioned-driven agents are not always working in your best interest.
Rightly uses AI and predictive modeling software (used by J.P.Morgan Chase® and Fannie Mae®) to automate the 'paper-pushing' of home sale transactions for both our agents and clients. This efficiency dramatically reduces our labor costs resulting in "free" real estate agents for our clients.
This 100% digital experience means a small team of Rightly salaried agents can manage the workload of hundreds of agents at our competitors and still deliver best-in-class customer service to our clients.
While "free" realtors® is our objective, an equally important byproduct of the technology is that it eliminates discrimination and agent bias in home sale transactions through a data-driven decision process rather than the personal opinion of our agents.
Rightly has been awarded a non-exclusive license from the owners of this technology as long as we remain a nonprofit and deliver on our mission of making housing more affordable. Rightly is a champion of the consumer and the technology we use tilts the balance of power in our client's favor.
Our idea of providing free-of-charge realtors® came to fruition during the covid pandemic. Homes were still selling across the nation without agents meeting in-person with their clients.
With these facts in hand, Rightly decided not to spend money on expensive brick and mortar offices and eliminate unnecessary schmoozing in exchange for providing clients with top-performing, zero commission / fee agents. By the success we've had and the betterment for society, we believe we've made the right choice.
Try Team Kevin first to sell your home and keep the big commission in your pocket and when buying a home, turn to us to walk you through the purchase process and then earn a rebate check of thousands of dollars (tax free) when your purchase is complete.
From billboards on major freeways to social media and print marketing, Rightly is reaching a big audience to help us achieve our mission of making home selling and buying more affordable.