0% Commission

$0 Fees

 

main

Not For Profit

Rightly Realty is the nation’s first and only 501(c)(3) nonprofit real estate brokerage fully licensed in all 50 states and Washington, D.C., with a mandate to make housing more affordable and to transition banking from Wall Street back to Main Street.

We represent clients in the sale or purchase of a home for zero commission, zero fees, and no catches. We do this by partnering with Community Development Financial Institutions (CDFI), such as community banks and credit unions. The Rightly team sells modest homes to million-dollar estates, the price of the home doesn't matter to us as we don't earn a commission or fee based on the sale and every client receives the same great level of performance and customer service.

After we complete your sale or purchase, if you loved using your Rightly realtor at no cost, support us with a donation of any amount so we can continue to help others. Together we can make housing more affordable ... one home sale at a time.

 

main

Team Kevin

Rightly is lead by Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with over two decades of experience. Kevin was ranked #1 in CA for homes sold (423) and #11 in CA for sale volume ($165,421,115) in Newsweek's America's Best Realtors report.

Reaching #1 in CA was accomplished not by being 'better' than other realtors but by guarantying performance and that Rightly will donate its realtor's time and entire 6% commission to its clients to promote charitable giving.

main

Ai-driven

How can we financially donate our realtors' time and commissions? Ten years ago, a realtor's role demanded extensive hands-on effort per transaction. Today, those tasks have become highly standardized and repetitive—perfect for automation.

That's why we helped create AI and predictive modeling 'robo-realtor' software. It handles the bulk of the repetitive work—market analysis, MLS entry, pricing optimization, listing prep, buyer screening, scheduling, contract negotiations, paperwork, communications and more—allowing one human realtor to focus on customer service and deliver the productivity of an entire office of realtors. With only one or two salaried human realtor needed per office (plus minimal overhead), we cover operating costs from donations and co-working offices. No commission or fee required from our home selling and buying clients.

This structure lets us fully donate our human realtors' time and commissions back to consumers. It's a sustainable, mission-driven model: technology unlocks massive efficiency gains, nonprofit status aligns partnerships with our affordability and Main Street mission, and support from clients and corporate partners keeps it all going.

main

Guaranty

We're so confident you'll love using Rightly, that your listing agreement includes a bold, ironclad guarantee: If you're not 100% satisfied at any point working with your Rightly realtor, you can cancel your listing agreement for any reason, no penalties, no questions asked. It's all right there in writing, alongside confirmation of our 100% free-to-use realtor.

main

Revenue

We keep our charitable mission operational from: 

  1. Operating co-working offices for professionals (Our La Jolla co-work office pictured)
  2. Corporate & Private Donations
  3. Nonprofit Grants

Team Kevin Reviews