Rightly Realty

Not For Profit

Rightly Realty is the nation’s first and only 501(c)(3) nonprofit real estate brokerage fully licensed in all 50 states and Washington D.C. with a mandate to make housing more affordable through charitable giving.

We achieve our mission by representing clients in the sale or purchase of a home, whether $100K or $100M at no charge. That's no commission, no fees, and no catches. We donate our full service, professional realtors’ time and commissions to our clients in order to support Community Development Financial Institutions (CDFI) in their efforts to move banking from Wall Street back to Main Street.

After we successfully complete your home sale or purchase, if you loved using Rightly, support us with a donation of any amount so we can continue to help others. Together we can make housing more affordable… one home sale at a time.

Team Kevin

Rightly is lead by Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with over two decades of experience. Kevin was ranked #1 in CA for homes sold (423) and #11 in CA for sale volume ($165,421,115) in Newsweek's America's Best Realtors report.

Reaching #1 in CA was accomplished not by being 'better' than other realtors but by guarantying performance and that Rightly will donate its realtor's time and entire 6% commission to its clients to promote affordable housing in America.

Ai-driven

How can we financially afford to donate our realtors' time and commissions? Ten years ago, a realtor's role demanded extensive hands-on effort. Today, those tasks have become highly standardized and repetitive—perfect for automation.

We created an AI and predictive modeling 'robo-realtor' software that handles the bulk of the repetitive work including client onboarding, market analysis, data entry, strategy, pricing optimization, buyer screening, scheduling, contract negotiations, paperwork, communications and more. This allows one human realtor to deliver the productivity of an entire office of realtors. With only one or two salaried human realtors needed per office (plus minimal overhead), we cover operating costs from donations, grants and co-working offices.

This structure lets us fully donate the services of our human realtors to our clients. It's a sustainable, mission-driven model: technology unlocks massive efficiency gains, nonprofit status aligns partnerships with our housing affordability mandate, and support from our clients and corporate partners keeps it all going.

Guaranty

We're so confident you'll love using Rightly, that your listing agreement includes a bold, ironclad guarantee: If you're not 100% satisfied at any point working with your Rightly realtor, you can cancel your listing agreement for any reason, no penalties, no questions asked. It's all right there in writing, alongside confirmation of our 100% free-to-use realtor.

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Revenue

We keep our charitable mission operational from:

Operating co-working offices for professionals (Our La Jolla co-work office pictured)
Corporate & Private Donations
Nonprofit Grants

Team Kevin Reviews

Cecilia Cirimelli
SOLD: $3,172,000

"Kevin is wonderful. We will certainly use you again and will tell my friends about your great service and no commission."
Wanda Ferranti-West
SOLD: $910,000

"Yay... just sold our house with Kevin and his team. You guys saved us $45,000, amazing! I do not understand why anyone would use another realtor now. Two big thumbs up. "
Brad Jones
SOLD: $1,842,800

"We highly recommend Kevin! Why would anyone pay for a realtor now when Kevin and his team provide full services at no charge?"
Cynthia Montjoy
SOLD: $1,324,000

"When we contacted Kevin....it seemed too good to be true....Realtors for no charge, no commission? But it's true. Kevin listed our home on the MLS and it sold quickly at the price we wanted. "
Pam Anderson
SOLD: $465,000

"Kevin rocks! I couldn't be happier. My home sold in one week and they did all the work and saved me $28,000 in realtor fees. They were super helpful with any questions and responded right away. I referred my mom and she sold her home in 3 days."
Mary Ellen Wengler
SOLD: $1,150,000

"Why sell your home with anyone else when Kevin sells your home with no realtor fees? "

David Fink
SOLD: $1,050,000

"I wanted to send a note thanking you for selling our home. The sale closed yesterday, and the funds hit the respective accounts today. My home sold for $25,000 above my asking price and you stuck to your promise of not charging me a commission. You definitely exceeded expectations."
Todd Stewart
SOLD: $2,050,000

"When I first heard about Kevin's services, I didn't believe it. After going through the experience, I'm a believer! An entire team of folks were assigned to us that managed our entire sale and – best of all – we didn’t pay any commissions for their service. Take it from this reformed skeptic – try them, you’ll be happy you did!"

MOST SEARCHED NEIGHBORHOODS

Mission Driven

Not For Profit

Team Kevin

Ai-driven

Guaranty

Revenue

Team Kevin Reviews

Cecilia Cirimelli

Wanda Ferranti-West

Brad Jones

Cynthia Montjoy

Pam Anderson

Mary Ellen Wengler

David Fink

Todd Stewart

MOST SEARCHED NEIGHBORHOODS

Carlsbad

Chula Vista

Clairemont

Del Mar

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Encinitas

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La Jolla

Pacific Beach

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