"Kevin is wonderful. We will certainly use you again and will tell my friends about your great service and no commission."
Rightly Realty is the nation’s first and only 501(c)(3) nonprofit real estate brokerage fully licensed in all 50 states and Washington, D.C., with a mandate to make housing more affordable and to transition banking from Wall Street back to Main Street.
We represent clients in the sale or purchase of a home for zero commission, zero fees, and no catches. We do this by partnering with Community Development Financial Institutions (CDFI), such as community banks and credit unions. The Rightly team sells modest homes to million-dollar estates, the price of the home doesn't matter to us as we don't earn a commission or fee based on the sale and every client receives the same great level of performance and customer service.
After we complete your sale or purchase, if you loved using your Rightly realtor at no cost, support us with a donation of any amount so we can continue to help others. Together we can make housing more affordable ... one home sale at a time.
Rightly is lead by Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with over two decades of experience. Kevin was ranked #1 in CA for homes sold (423) and #11 in CA for sale volume ($165,421,115) in Newsweek's America's Best Realtors report.
Reaching #1 in CA was accomplished not by being 'better' than other realtors but by guarantying performance and that Rightly will donate its realtor's time and entire 6% commission to its clients to promote charitable giving.
How can we financially donate our realtors' time and commissions? Ten years ago, a realtor's role demanded extensive hands-on effort per transaction. Today, those tasks have become highly standardized and repetitive—perfect for automation.
That's why we helped create AI and predictive modeling 'robo-realtor' software. It handles the bulk of the repetitive work—market analysis, MLS entry, pricing optimization, listing prep, buyer screening, scheduling, contract negotiations, paperwork, communications and more—allowing one human realtor to focus on customer service and deliver the productivity of an entire office of realtors. With only one or two salaried human realtor needed per office (plus minimal overhead), we cover operating costs from donations and co-working offices. No commission or fee required from our home selling and buying clients.
This structure lets us fully donate our human realtors' time and commissions back to consumers. It's a sustainable, mission-driven model: technology unlocks massive efficiency gains, nonprofit status aligns partnerships with our affordability and Main Street mission, and support from clients and corporate partners keeps it all going.
We're so confident you'll love using Rightly, that your listing agreement includes a bold, ironclad guarantee: If you're not 100% satisfied at any point working with your Rightly realtor, you can cancel your listing agreement for any reason, no penalties, no questions asked. It's all right there in writing, alongside confirmation of our 100% free-to-use realtor.
We keep our charitable mission operational from:
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"Kevin is wonderful. We will certainly use you again and will tell my friends about your great service and no commission."
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"Yay... just sold our house with Kevin and his team. You guys saved us $45,000, amazing! I do not understand why anyone would use another realtor now. Two big thumbs up. "
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"We highly recommend Kevin! Why would anyone pay for a realtor now when Kevin and his team provide full services at no charge?"
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"When we contacted Kevin....it seemed too good to be true....Realtors for no charge, no commission? But it's true. Kevin listed our home on the MLS and it sold quickly at the price we wanted. "
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"Kevin rocks! I couldn't be happier. My home sold in one week and they did all the work and saved me $28,000 in realtor fees. They were super helpful with any questions and responded right away. I referred my mom and she sold her home in 3 days."
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"Why sell your home with anyone else when Kevin sells your home with no realtor fees? "
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"I wanted to send a note thanking you for selling our home. The sale closed yesterday, and the funds hit the respective accounts today. My home sold for $25,000 above my asking price and you stuck to your promise of not charging me a commission. You definitely exceeded expectations."
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"When I first heard about Kevin's services, I didn't believe it. After going through the experience, I'm a believer! An entire team of folks were assigned to us that managed our entire sale and – best of all – we didn’t pay any commissions for their service. Take it from this reformed skeptic – try them, you’ll be happy you did!"