Mission-Driven

Let's Keep The American Dream Alive

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Not For Profit

Rightly is the first 501(c)(3) nonprofit Brokerage-as-a-Service,(BaaS) offered to consumers through our 50-state licensed real estate brokerage.

Our BaaS allows anyone to sell or buy a home on their own but with Rightly's team of realtors doing all the work. Receive the expertise of hiring a professional realtor but pay no commission or fees. 

Our mission is to keep the American Dream of homeownership alive by making the home selling and buying process significantly less expensive and ending discrimination in the U.S. housing industry. 

Using Rightly makes the world a better place... one home sale at a time.

 

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AI

What if a real estate brokerage used AI to help people instead of charging them large commissions?

At Rightly, we’re doing just that by harnessing powerful artificial intelligence to make one of our salaried human realtors able to manage the work of many realtors—dramatically lowering our costs to run a nationwide brokerage.

This game-changing efficiency allows us to donate our realtors' time and commissions to our clients and support our operations solely from grants and donations.

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Team Kevin

Rightly’s managing broker is Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with two decades of experience selling and buying homes. Kevin has been the managing broker in over one thousand home sales nationwide and was ranked the #1 broker in CA for number of transactions (423) as well #11 for sales volume ($165M) all in one year.

Our team upholds the highest standards of professionalism, client service, market knowledge, and transactional expertise. Rightly empowers you while making your transaction stress-free. 

Hire Rightly
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Guaranty

We're so confident you'll love using Rightly, If you're not 100% satisfied at any point, you can stop working with us for any reason, at any time, with no questions asked and no cancellation fee. Rightly is a 100% philanthropic endeavor – there are no catches.

Team Kevin Reviews

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Home Seller

Our full-service, professional realtor representation to sell your home is $0 which includes:  

  • Photo shoot of your home.
  • Your home goes in the MLS, REBNY, Realtor.com, Zillow, Homes.com, and many more homebuyer sites.
  • All contracts & forms are completed for you.
  • All questions are answered.
  • Your home sale is professionally managed from start to finish.

 

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Homebuyer

As of 2025, major regulatory changes have significantly impacted the home buying and selling process in the United States.

We guide our clients through these new rules with clear, strategic advice, helping them maximize their purchasing power based on their individual needs and financial situation.

Our goal is simple: help you find the right home in the shortest possible time and position your offer to give you the strongest chance of acceptance by the seller.

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Veterans

Rightly’s brokerage licenses in all 50 states and Washington, D.C., paired with our extensive expertise serving leading financial institutions in property management, create the perfect foundation for our Prosperity for Veterans program.

We proudly offer free, professional property management training to veterans and spouses of active-duty service members and provide them with a job opportunity. With our Board Members and their family members representing all four branches of the U.S. military, Rightly is deeply committed to supporting those who defend our freedom.

To learn more about the program and how to get involved, please contact us.

EMAIL US (fastest response)
Mailing Address

350 10th Ave Ste 1000

San Diego CA 92101

 
Schedule a Phone Call

To schedule a phone call with Team Kevin, please use our Customer Service Calendar.

 

We are available for phone calls M-F between 9am and 5pm.  For faster service and for after hours, please email us using the form to the left. Our entire team monitors incoming emails everyday which allows us to provide you with an answer to any question more quickly.