0% Commission

$0 Fees

 

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Not For Profit

Rightly Realty is the nation’s first and only 501(c)(3) nonprofit real estate brokerage fully licensed in all 50 states and Washington, D.C. 

We represent clients in the sale or purchase of a home, regardless of price, for zero commission, zero fees, and no catches in order to fulfill our mission of making housing more affordable.

We also partner with Community Development Financial Institutions (CDFI) such as community banks and credit unions to support a transition of banking from Wall Street back to Main Street.

After we complete your home sale or purchase, if you loved using your Rightly realtor at no cost, support us with a donation of any amount so we can continue to help others. Together we can make housing more affordable for all... one home sale at a time.

 

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Team Kevin

Rightly is lead by Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with over two decades of experience. Kevin was ranked #1 in CA for homes sold (423) and #11 in CA for sale volume ($165,421,115) in Newsweek's America's Best Realtors report.

Reaching #1 in CA was accomplished not by being 'better' than other realtors but by guarantying the highest possible sales price and that Rightly will donate their entire 6% commission and realtors' time to the client so their commission savings could be donated to the charity of their choice. Also, that there was no locked-in period for the listing agreement, so a client can cancel with Rightly at any time, for any reason, no questions asked if not 100% satisfied.  

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Robo-Realtor

How can we financially donate our realtors' time and commissions? Ten years ago, a realtor's role demanded extensive hands-on effort per transaction. Today, those tasks have become highly standardized and repetitive—perfect for automation.

That's why we helped create AI and predictive modeling 'robo-realtor' software. It handles the bulk of the repetitive work—market analysis, MLS entry, pricing optimization, listing prep, buyer screening, scheduling, contract negotiations, paperwork, communications and more—allowing one human realtor to focus on customer service and deliver the productivity of an entire office of realtors. With only one or two salaried human realtor needed per office (plus minimal overhead), we cover operating costs from donations and co-working offices. No commission or fee required from our home selling and buying clients.

This structure lets us fully donate our realtors' time and commissions back to consumers. It's a sustainable, mission-driven model: technology unlocks massive efficiency gains, nonprofit status aligns incentives with our affordability mission, and support from clients and corporate partners keeps it all going.

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Guaranty

We're so confident you'll love using Rightly, that your listing agreement includes a bold, ironclad guarantee: If you're not 100% satisfied at any point working with your Rightly realtor, you can cancel your listing agreement for any reason, no penalties, no questions asked. It's all right there in writing, alongside confirmation of our 100% free-to-use realtor.

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Revenue

We keep our charitable mission operational from: 

  1. Operating co-working offices for professionals (Our La Jolla co-work office pictured)
  2. Corporate & Private Donations
  3. Nonprofit Grants

Team Kevin Reviews

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EMAIL US (fastest response)
Mailing Address

350 10th Ave Ste 1000

San Diego CA 92101

 
Schedule a Phone Call

To schedule a phone call with Team Kevin, please use our Customer Service Calendar.

 

We are available for phone calls M-F between 9am and 5pm.  For faster service and for after hours, please email us using the form to the left. Our entire team monitors incoming emails everyday which allows us to provide you with an answer to any question more quickly.